Jordan National Tourism Strategy: 2004 - 2010
I do not set the strategies. In Jordan the economy is private sector led so we challenge the private sector to propose the strategy for their sector and we respond to and facilities their requirements.
His Majesty King Abdullah II
Dublin, March 1, 2004
Vision
Tourism is an essential and vibrant growth sector that will contribute to improve the long-term economic and social well-being of Jordanians.
Mission
Jordan will develop sustainable tourism economy throw a partnership of government, the private sector, and civil society to expand employment, entrepreneurial opportunity, social benefits, industry profits, and state revenue.
Goal
Double Jordan’s tourism economy by 2010 in real terms.
The government of Jordan is committed to allocating four percent of national tourism receipts for international marketing, product development, and human resources development through 2010.This contribution will more than double the current level of tourism investment. In addition to financial commitments, the government and the private sector will work together to strengthen the industry's institutional and regulatory framework. Together, they will take action to improve the competitiveness of the tourism sector and achieve the strategic objectives and plans set out in the National Tourism Strategy.
Download the complete strategy (PDF Format - 10.2 MB)
Government 2005 Plan
Hotels & Restaurants 2005 Plan
Tour Guides 2005 Plan
Tour Operators & Airlines 2005 Plan
NTS Challenges - Government
NTS Challenges - Hotels Restaurants
NTS Challenges - Tour Guides
NTS Challenges - Tour Operators and Airlines